Identify Digital Tools

“Think about what the user is going to search.”

Branding is the creative, strategic process of telling potential customers what your company is all about: who you are, what you care about, why they should work with you and what they can expect from your business.

Digital branding is how you design and build your brand online through websites, apps, social media, viral campaign, YouTube video and more. Digital branding consists of a combination of digital marketing and internet branding to develop a brand online.

Successful digital branding makes customers feel like you’re speaking directly to them, especially because you’re engaging on the same platforms they use to interact with friends and family members. Be personal and meaningful: that’s how you convert one-time customers into brand followers.

Effective websites are simple and easy to navigate. Streamline design and maintain brand consistency with a color scheme that matches or complements your brand identity. Make sure your brand story and essential details stand out with well planned structure. Keep pages concise and to-the-point, and make sure navigation is friendly.

Highlights of Good Web Design:

• Clear brand messages
• Unique titles and descriptions
• Fast loading web pages
• Engaging visual content
• Images are optimized for search engines
• Mobile friendly with SEO in mind

Search Engine Optimization (SEO) works to get your site higher in the organic rankings so that you rank for customers typing queries applicable to your content. Ads allow you to target particular keyword phrases and then create an ad that promotes your site and content for those using those keywords. Search engine friendly website can be ‘read’ easily by search engines and used with ease by users. Good web design ensures your schema and meta tags is optimized for search engines.

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business who’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more sales lead, and increase conversions.

Google Search Network

The Google Search Network is one of Google’s main advertising networks. Companies often utilize the Google Search Network for AdWords campaigns showing different advertisements across the network. The Network consists of search-related websites and applications where your specific advertisement can appear. Examples include Google Partners such as Google Search, Google Maps, Google Shopping, and other partner websites that match the specific search criteria for AdWords campaigns. The Search Network is an excellent tool to reach customers explicitly searching for your product or service.

Display Network

Google ads can be displayed on either search results pages or a web page within Google’s Display Network (GDN). GDN is a network of websites that allow space on their web pages for Google Ads — these ads can be text- or image-based and are displayed alongside content relevant to your target keywords.

Our certified Google Search Ad specialists work closely with you to help building a comprehensive list of keywords to run your search ads and using dynamic keywords to help maximize your reach. Our advisors work closely with you to create dynamic Google’s Display Network ads that deliver results.

Google recently announced that Universal Analytics will be deprecated on October 1, 2023, creating a new sense of urgency for brands to create a clear roadmap to adoption. This evolution in analytics is truly a paradigm shift in measurement and migration requires careful consideration. The earlier your brand transitions, the sooner you can take advantage of GA4’s built-in, automated insights to create best-fit audiences.

Google Analytics

Our team can help you analysis your existing or new Google Analytics account.

We help brands transform potential ideas into profitable realities. Every great solution starts with in-depth research. We’ll dive deep into your brand identity, define your target market and research your competitors, to determine the best flow of transaction and figure out the best strategy to use for your business.

From E-commerce web design, mobile shop, content management system, to full ecommerce website solution with custom payment solution, POS systems, full accounting integration, your online business will flourish with all of the options available. Our team is dedicated to improve your operation efficiency and maximize business potentials.